Gifftid Appoints Caroline Brady as Board Advisor

Gifftid Appoints Caroline Brady as Board Advisor to accelerate the future of Impact SME Growth 

LONDON, UNITED KINGDOM, April 8th, 2025 – Gifftid Ltd, an AI for growth, impact enablement and data analytics platform for Small Business Enterprises, proudly announces the appointment of Caroline Brady as its new Board Advisor.

A globally recognized leader in sustainable finance and impact investing, Caroline Brady brings over a decade of experience shaping ESG and impact strategies at the highest levels of global asset management. At BlackRock, she led impact research across technologies and industries, addressing the world’s most urgent challenges and underwrote the impact thesis for over $2.5B in assets under management. Currently, she is Head of Partnerships at Net Purpose. 

"Caroline’s deep understanding of impact integrity, regulatory frameworks, and capital-market alignment will be instrumental in strengthening Gifftid’s mission to democratize access to capital and enable data-driven impact at scale," said Grace Almendras-Castillo, Founder and CEO of Gifftid. 

Caroline Brady has been at the forefront of sustainable and impact investments at BlackRock, shaping strategies that align financial performance with ESG principles. With deep insight into capital markets, impact investing, and inclusive growth, she joins Gifftid as a Non-Executive Member of the Advisory Board to support the next generation of purposeful enterprises that drive growth.  As a founding member of BlackRock’s Sustainable Investing group, Caroline helped pioneer ESG integration for active funds and co-developed its first proprietary ESG signal, which powered over $50B in strategies globally. She also played a pivotal role in vetting investments for inclusion in BlackRock’s impact universe and has worked closely with standard-setters like GIIN, IMP, and GSG.

“This is more than innovation—it’s about changing the rules of access,” said Caroline Brady. “I look forward to supporting Gifftid in scaling its unique approach to impact readiness, capital access, and enterprise transformation”

Championing the Future of Purpose-Driven Entrepreneurship

Caroline’s global profile as a lecturer and advisor to academic institutions, including Oxford University and Duke underscores her commitment to bridging research, policy, and capital to unlock impact at scale. Her experience at the intersection of financial markets, regulation, and impact measurement uniquely positions her to guide Gifftid’s evolution as a leading force in purpose-led entrepreneurship.

About Gifftid Ltd:

Gifftid is an All-in-One AI Growth and Impact Enablement and Analytics Platform, designed to provide SMEs with digital performance enablement, insights, intelligence, and predictive analytics. By helping SMEs access capital, commercial partnerships, and supply chain opportunities, Gifftid ensures that societal and economic impact and profitability go hand in hand , fostering the growth of impact and capital markets where SMEs can thrive.

📩 Contact:
Caroline Culliere
Gifftid Ltd
📧 caroline.culliere@gifftid.com
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